- ISBN13: 9781595551313
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
Duct Tape Marketing is the small business marketing road map – A collection of proven tools and tactics woven together in a step-by-step marketing system that shows small business owners exactly what to do to market and grow their businesses. This guide combines insights gained from over twenty years of successfully working, in the field, with real-life small businesses. There are no theoretical complexities presented in Duct Tape Marketing – just simple, effect… More >>
Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide
This is a great nuts and bolts book that is sure to help any business change its current paradigms and begin to see itself as also in a marketing business. Follow these steps and there will be an increase in revenue.
Rating: 3 / 5
This book has WONDERFUL, thorough advice for the small business. It really gets the creative juices flowing. I highly recommend this book.
Rating: 5 / 5
“Duct Tape Marketing” is exactly what I was looking for. The quality of the book was well represented and there were no torn pages or scuff marks. However there were stickers on there that I wish weren’t and so I had to take them off. Oh well. It’s still a good book.
Rating: 4 / 5
John Jantsch addresses the key question for all small business owners.
How to take your business to the next level, without spending all your time, money and creativity on marketing.
It’s no surprise that Michael E. Gerber endorses this work.
The author builds on Gerber’s work to outline how to design, build and install your very own marketing system.
A instant classic and should be on the bookshelf of every business owner
Rating: 5 / 5
I read a lot of business books, and in my opinion there are two things that make this book unique. The first is the focus on the needs of small business. Many marketing books have lessons that small business owners can apply to their business, but this book focuses squarely on the needs of the small business owner. As a result, you will find a lot of practical advice that you won’t have to spend a fortune on to implement.
The second thing that I think is unique is the focus on marketing as a system. Many books address a particular aspect of marketing – defining your target market, lead generation, marketing metrics, product development, etc. This book focuses on creating a complete marketing system – from defining your marketing strategy to implementing that strategy in your day to day operations.
The first part of the book walks you through the steps of building a solid foundation. Beginning with the user friendly definition of marketing as “getting people to know, like, trust, buy from and refer you to others”, the author shows you how to identify your target market, develop your core marketing message and then communicate that message with marketing materials that educate.
The second part of the book shows you how leverage the foundational work you did in part one by applying different marketing tactics (advertising, PR, direct mail, etc.) in order to attract more of your ideal customers.
The third part of the book discusses how to put your marketing on auto-pilot by systemizing your marketing tasks and creating a marketing plan, budget and calendar.
The appendixes are filled with additional resources to help you get started on your marketing plan. Appendix C is actually a bunch of discount offers for products and services that will help you implement the ideas in the book. A free marketing coaching session, web hosting on Yahoo!, logo design and a discount on the popular ACT! contact management software are some of the offers you will find in this section. Taking advantage of any one of these offers should cover the cost of the book.
Rating: 5 / 5